Move to Blue
Lance Liden, IBM Director of Competitive Programs delivers exactly what we need. We at Avnet have lobbied on your behalf for the support, program enhancements, and emphasis required to drive the results we need in the competitive market space. In essence, how to put IBM in front of customers and ‘Gain Share’. The response from IBM is overwhelmingly positive. The new approach focuses on three (3) complementary facets:

Maintaining existing partners' loyalty by enhancing current programs such as SCON studies, Competitive Briefings, BIO, etc.
Enabling Partners & Rewarding Partner investments in competitive accounts
Generating opportunities through new programs such as Competitive Registration and Deal Registration for Modular

As you experience Move to Blue, you will undoubtedly notice an ease of doing business and willingness to partner that earmarks this renewed focus. Move to Blue delivers a complete comprehensive package; new programs, enhancements to existing ones, and an all encompassing communication umbrella.