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IBM PLAYS

Richard Martinez
Marketing Manager

KEY INITIATIVES

IBM BP Quarterly Playbook
This easy-to-use playbook provides a quarterly overview of key plays, promotions, programs and announcements that can help you achieve your revenue objectives and succeed with IBM. A listing of the latest incentives is included. Current Playbook
AVNET MARKETING CENTRAL
Visit a library of marketing assets from which you can select choice programs, tactics, etc. to leverage in your marketing endeavors. AVNET MARKETING CENTRAL
Incentives News/Events Sales Tools
What will the Enterprise of the Future look like?
This year marks the third biennial IBM Global CEO Study. In this year’s study, more than 1,000 CEO s and leaders of institutions across the public and private sectors share their experiences and plans, and looked even farther out onto the horizon, building a remarkably detailed picture of the future of the enterprise.

What will the Enterprise of the Future look like? The answers have been compiled together with statistical and financial analyses, to provide you a unique perspective on the future of the enterprise. CEO s are rapidly positioning their businesses to capture the growth opportunities they see.

Download the full Global CEO Study now!
Download the summary Global CEO Study now!

2008 Marketing Agencies
To view a list of IBM approved Agencies for Advanced and Member Level's, click here. This document also has a synopsis of each approved vendor.

MOBILE SFA Tools empower sales Road Warriors
Today’s companies are increasingly turning to mobile sales force automation (SFA) tools to empower their sales force, to boost productivity, shorten customer response time and increase executive insight in sales activities. DETAILS

What's Hot in Mobility
Check out the IDC's presentation on this latest trend. See if you can utilize it.

Turning Prospects Into Buyers...
Marketing offers that drive buying behavior within large and small companies. What works and what doesn't. Find out.